A product has three product layers. They are:
A) implied benefit, explicit benefit, and combined benefit.
B) physical form, intangible form, and perceived form.
C) core benefit, actual product, and augmented product.
D) transient layer, overt benefit, and virtual product.

Question

Quizplus · Accepted Answer

The three layers of a product are the core benefit (the fundamental need or want that the product satisfies), the actual product (the tangible, physical product), and the augmented product (additional services or benefits that enhance the product's value).

A Product Has Three Product Layers. They Are