Joe Had a Percentile Rank of 70 on a Standardized

Joe had a percentile rank of 70 on a standardized math test. What does that mean?

A) He did poorly, since he only correctly answered 70% of the questions
B) He did well in that he scored higher than 70% of the people that took the test
C) He did well, in that he answered 70% of the items correctly
D) He did poorly since he only answered 70% of the items that an average individual would answer correctly