GreenFresh Food Products believes that as far as its products are concerned, tastes vary worldwide and so it has to customize its products, marketing strategy, and business strategy to allow for differing national conditions. What is affecting the company's ability to increase its profitability and profit growth by expanding globally?
A) the imperative of localization
B) economies of scale
C) customer surplus.
D) the leveraging of skills developed in foreign operations
E) the dispersion of individual value creation activities

Question

Quizplus · Accepted Answer

GreenFresh Food Products is focusing on localization, which involves customizing products and strategies to fit local tastes and conditions, affecting its global expansion strategy.

GreenFresh Food Products Believes That as Far as Its Products