When determining her company's distribution strategy in the United Kingdom, Caroline of Peterson Products found that the country's retail sector was very concentrated. How should her company respond to this?
A) They should focus on contacting wholesalers.
B) They should deal directly with retailers, cutting out wholesalers.
C) They should hire a relatively large sales force to deal with the retail sector.
D) They should lengthen the channels of distribution.
E) They should promote the growth of wholesalers.

Question

Quizplus · Accepted Answer

In a concentrated retail sector, dealing directly with retailers can be more efficient and cost-effective, as it reduces the need for intermediaries like wholesalers.

When Determining Her Company's Distribution Strategy in the United Kingdom