A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as
A) licensing.
B) franchising.
C) cause-related marketing.
D) strategic piggybacking.
E) marketing alliances.

Question

Quizplus · Accepted Answer

Cause-related marketing involves a for-profit business partnering with a social cause that complements the company's product or service. This partnership can benefit both the business and the cause, as it can increase sales and customer loyalty for the business while generating awareness and funding for the cause.

A Strategic Practice in Which For-Profit Businesses Link Up with a Social