When Frito-Lay (a division of PepsiCo)markets a Dorito chip in the British market that differs in both taste and texture from the U.S. and Canadian version, Frito-Lay is most likely operated as a
A) global company.
B) multidomestic corporation.
C) glocal company.
D) transnational organization.
E) borderless organization.

Question

Quizplus · Accepted Answer

Frito-Lay's decision to produce a different version of their product for the British market suggests that they are adapting their strategy to meet local preferences, which is a characteristic of a multidomestic corporation. A global company would have a standardized product across all markets, a glocal company would have a hybrid product that combines global and local elements, while a transnational organization and borderless organization both operate with a high degree of integration and coordination across multiple countries, which does not seem to be the case here.

When Frito-Lay (A Division of PepsiCo)markets a Dorito Chip in the British