A company designs and manufactures £50 laptops in an effort to make information technology available to poor people in places like rural Africa and rural India. This is known as what type of strategy?
A) Bottom of the pyramid strategy
B) Skimming the barrel strategy
C) Cream of the crop strategy
D) Top of the peak strategy
E) Base price strategy

Question

Quizplus · Accepted Answer

The strategy of designing and manufacturing affordable products for people living in poverty-stricken areas is known as the Bottom of the Pyramid (BoP) strategy. The company is aiming to capture a large, untapped market by offering products at a low price point.

A Company Designs and Manufactures £50 Laptops in an Effort