_____ is a concept that proposes that corporations can take measures to alleviate the poverty and social ills of the world's poorest people.
A) Cream of the crop
B) Skimming the barrel
C) Helping those at the bottom of the pyramid
D) Top of the peak
E) Base hierarchy

Question

Quizplus · Accepted Answer

The concept of "Helping those at the bottom of the pyramid" refers to the idea that corporations can develop business models and strategies that target the world's poorest people, who are often ignored by traditional market-based approaches. The concept was popularized by C.K. Prahalad's book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits."

_____ Is a Concept That Proposes That Corporations Can Take