Identify which of the following research methods is qualitative.
A) An observer takes notes on the nonverbal behavior of members of a focus group for car commercials.
B) The number of people in a large gathering is recorded.
C) Each person in a sample group is recorded as being either a U.S.citizen or a citizen of another country.
D) A researcher compares countries' currency rates.

Question

Quizplus · Accepted Answer

Qualitative research methods involve collecting non-numerical data, such as observations, interviews, and open-ended surveys. In this case, taking notes on nonverbal behavior is a qualitative method.

Identify Which of the Following Research Methods Is Qualitative