Most recent advertisements try to associate a product with a specific reference group.For this marketing strategy to be effective,which of the following must be true?
A) The person viewing the advertisement must identify with the person or people in the advertisement.
B) The person viewing the advertisement must have interacted with the person or people in the advertisement.
C) The product must be important to the person viewing the advertisement.
D) The product must have a good price.

Question

Quizplus · Accepted Answer

For the marketing strategy to be effective, the viewer must identify with the reference group in the advertisement, as this creates a connection and influences their purchasing decision.

Most Recent Advertisements Try to Associate a Product with a Specific