As the consultant, you propose to Mr. Perry that one challenge of conducting an external analysis is
A) market conditions are stable.
B) brand loyalty is low.
C) markets may be concentrated.
D) markets may be fragmented.
E) forecasts and trend analyses are not facts.

Question

Quizplus · Accepted Answer

Forecasts and trend analyses are based on predictions and assumptions, which may not always be accurate or factual, making external analysis challenging.

As the Consultant, You Propose to Mr