According to the resource-based view, a firm's resources should add value, be rare, be exploited, and easy to duplicate or substitute.

Name: According to the resource-based view, a firm's resources should add value, be rare, be exploited, and easy to duplicate or substitute.
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According to the resource-based view, a firm's resources should add value, be rare, be inimitable (not easily duplicated), and non-substitutable to provide a competitive advantage.

According to the Resource-Based View, a Firm's Resources Should Add