The results of a cross-sectional marketing study to determine how age affects people's beliefs about family purchases and financial planning were criticized on the ground that the data was influenced by cohort effects.This means that ________.
A)some of the subjects belonged to ethnic minorities
B)the subjects were self-selected by their friends and neighbors
C)one group of subjects may all have lived through a similar financial event, such as the Great Depression
D)only 63% of the questionnaires were returned

Question

Quizplus · Accepted Answer

Cohort effects refer to the influence that being part of a group of people who have experienced a common event (such as the Great Depression) has on the results of a study. This can affect how different age groups perceive and respond to questions about family purchases and financial planning.

The Results of a Cross-Sectional Marketing Study to Determine How