Most research points to more similarities than differences in values across generations.

Question

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Research generally shows that while there are some differences in values across generations, the similarities in core values, such as the desire for respect, achievement, and responsibility, tend to outweigh the differences. This suggests that generational cohorts, such as Baby Boomers, Generation X, Millennials, and Generation Z, share more common values than is often assumed.

Most Research Points to More Similarities Than Differences in Values