Gillian bought one set of tools because that brand offered a $10 rebate.The tool company influenced her decision by presenting the information about the rebates.This is a strategy
Known as
A) restructuring.
B) framing.
C) the availability heuristic.
D) the representativeness heuristic.

Question

Quizplus · Accepted Answer

Framing refers to the way information is presented to influence decision-making. In this case, the tool company presented the information about a $10 rebate in a manner that made the purchase more appealing to Gillian, thereby influencing her decision to buy the tools. This is a classic example of framing, where the positive aspect of getting money back (the rebate) is highlighted to make the offer more attractive.

Gillian Bought One Set of Tools Because That Brand Offered