On his way to buy a snack,Jed sees an ad that simply shows one juicy hamburger.Rather than getting ice cream as he had planned,Jed buys french fries instead.According to the
Spreading activation model,the hamburger most likely made Jed want french fries because
A) eating hamburgers and french fries are part of the same procedural memory.
B) he misattributed his memory of the ad to being about french fries.
C) the hamburger activated the node for french fries.
D) the french fries were encoded with the hamburger in the ad.

Question

Quizplus · Accepted Answer

The spreading activation model suggests that when a concept (like a hamburger) is activated in the mind, it can trigger related concepts (like french fries) because they are closely associated in the person's memory network.

On His Way to Buy a Snack,Jed Sees an Ad