Which of the following attitude scaling procedures consists of usually a seven- or nine-point bipolar rating scale where respondents are asked to indicate their perception of the tag or description provided?
A)SMS
B)Semantic differential
C)SMS identical
D)None of the above

Question

Quizplus · Accepted Answer

The Semantic Differential scale is a type of attitude measurement scale that is typically seven- or nine-point bipolar, where respondents indicate their perceptions or feelings about a given topic or object based on a set of opposite adjectives at each end of the scale.

Which of the Following Attitude Scaling Procedures Consists of Usually