Which of the following refers to a systematic classification and analysis of data such as the content of mass media?
A)Physical trace analysis
B)Primary analysis
C)Secondary analysis
D)Content analysis

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). It involves identifying and analyzing the frequency, patterns, and meanings of these words or concepts within the data, often used in mass media, literature, or other communication studies.

Which of the Following Refers to a Systematic Classification and Analysis