McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant owners in Europe. This is called international ________.
A) leasing
B) marketing
C) franchising
D) diversifying

Question

Quizplus · Accepted Answer

McDonald's licensing its brand name, operational systems, and trademarks to individual restaurant owners for them to operate McDonald's restaurants is an example of international franchising.

McDonald's Has Licensed Its Brand Name, Operational Systems, and Trademarks