Scale Systems, an MNE, analyzes the needs of its customers worldwide and then adopts standardized operations for all markets that the firm serves. Which of the following is most likely used by Scale Systems?
A) ethnocentric approach
B) polycentric approach
C) geocentric approach
D) transnational approach

Question

Quizplus · Accepted Answer

The geocentric approach involves analyzing the needs of customers worldwide and then adopting standardized operations for all markets, which is what Scale Systems is doing. This approach combines the global integration of operations with local responsiveness, without prioritizing any one national market.

Scale Systems, an MNE, Analyzes the Needs of Its Customers