________ refer(s) to the reputation a country has for the products that it produces.
A) Country brand image
B) National reputation
C) Country-of-origin effects
D) Ethnocentric effects

Question

Quizplus · Accepted Answer

Country-of-origin effects refer to the influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product. This concept captures how the reputation of a country can impact the perceived quality and desirability of products made there.

________ Refer(s) to the Reputation a Country Has for the Products