Regardless of the audience's specific needs, if your product is good and your message is clear, you will likely persuade them to make a purchase.

Question

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Needs more or less trump all other factors. It would be hard for an air conditioner company to sell to people in Alaska no matter how great its products were and how well its message was expressed. People in Alaska simply don't need air conditioners.

Regardless of the Audience's Specific Needs, If Your Product Is