In business communication, it is best to use words that are low in connotative meaning.

Question

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To avoid misunderstanding and ambiguity, try to avoid words that are loaded with connotative meaning. For example, keep in mind that a word like "creative" can have two different sets of connotations. In the positive sense "creative" means someone who solves problems in unique and efficient ways. In the negative sense, "creative" can mean someone who is shady or less than honest when it comes to dealing with money.

In Business Communication, It Is Best to Use Words That