Scenario 5-1. Connie is considering opening a small bakery called Connie's Cookie Cupboard. She loves to bake cookies. Family and friends have told her she should consider opening a small business using her baking skills. Connie has no business experience and no idea where to start in opening her own business. She also has very few funds available. One day she is glancing through the newspaper and notices an ad for a bakery franchise that would like to open an outlet in the local mall. This franchise provides everything from equipment to packaging to full business services. She decides to look into the opportunity further.
-In Scenario 5-1, which of the following types of franchises is the bakery franchise?
A) product franchising
B) business-format franchising
C) service franchising
D) joint venture

Question

Quizplus · Accepted Answer

The bakery franchise described offers a comprehensive package including equipment, packaging, and full business services, which aligns with the characteristics of business-format franchising. This type of franchising provides the franchisee with a complete business system, not just products or services.