Scenario 16-1. Ron's Rifle Manufacturers is facing tough competition. Recently, their rifles have received bad publicity due to a faulty safety mechanism. Management is determined to increase the quality of the rifles and have the emphasis on quality become Ron's competitive advantage.
-In Scenario 16-1, the customers view the quality of Ron's rifles based on ______.
A) how well the rifle satisfies their needs
B) how closely the rifle conforms to the standards Ron has set
C) how closely price mirrors performance
D) how expensive the rifle is compared to competitors' rifles

Question

Quizplus · Accepted Answer

Quality is perceived by customers based on how well a product satisfies their needs, which includes functionality, reliability, and safety among other factors.