Wellpoint Health Networks states: "Wellpoint will redefine our industry through a new generation of consumer-friendly products that put individuals back in control of their future." This is an example of a:
A) strategic objective.
B) vision statement.
C) vague statement of direction.
D) line manager's individual goal.

Question

Quizplus · Accepted Answer

A vision statement outlines what a company wants to be in the future. It serves as a guide for choosing current and future courses of action. Wellpoint's statement about redefining the industry and putting individuals in control of their future is a broad, aspirational description of its future state, fitting the characteristics of a vision statement.

Wellpoint Health Networks States: "Wellpoint Will Redefine Our Industry Through