Focus, by itself, often constitutes a competitive advantage.

Question

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A focus strategy is based on the choice of a narrow competitive scope within an industry. A firm following this strategy selects a segment or group of segments and tailors its strategy to serve them. The essence of focus is the exploitation of a particular market niche. As you might expect, narrow focus itself (like merely being different as a differentiator) is simply not sufficient for above-average performance.

Focus, by Itself, Often Constitutes a Competitive Advantage