To generate above average returns, a firm following an overall cost leadership position should not be concerned with attaining parity or proximity based on differentiation relative to its peers.

Question

Quizplus · Accepted Answer

A firm following an overall cost leadership position should still be concerned with attaining parity or proximity based on differentiation relative to its peers to ensure it remains competitive on factors other than price, thereby appealing to a broader segment of the market and enhancing its value proposition.

To Generate Above Average Returns, a Firm Following an Overall