Developing uniqueness that is not valuable is:
A) an essential feature of a differentiation strategy.
B) the result of having brand-loyal customers become more sensitive to prices.
C) a potential pitfall of a differentiation strategy.
D) a necessary evil of a cost-leadership strategy.

Question

Quizplus · Accepted Answer

Developing uniqueness that is not valuable to the customer is a potential pitfall of a differentiation strategy because it may lead to increased costs without the corresponding increase in customer willingness to pay, thus not adding to the firm's competitive advantage.

Developing Uniqueness That Is Not Valuable Is