When using the BCG matrix, a SBU with weak market shares in low-growth industries is described as a
A) cow.
B) dog.
C) Monkey.
D) star.

Question

Quizplus · Accepted Answer

In the BCG matrix, an SBU (Strategic Business Unit) with weak market shares in low-growth industries is described as a "dog." Dogs are considered to not generate much cash for the company and might even require more cash to maintain than they generate.

When Using the BCG Matrix, a SBU with Weak Market