The difference between a franchise and licensing contract is that
A) a franchise contract has a broader range of factors and is usually longer in duration.
B) a franchise contract must include a foreign government.
C) a licensing contract covers more aspects of operations.
D) a franchise contract involves less control and less risk.

Question

Quizplus · Accepted Answer

A franchise contract typically encompasses a broader range of operational aspects and obligations, including marketing strategies, training, and brand standards, and tends to be for a longer duration compared to a licensing contract, which is more focused on the permission to use patents, trademarks, or technology.

The Difference Between a Franchise and Licensing Contract Is That