Which of the following decline stage strategies refers to keeping a product going without significantly reducing marketing support, technology development, or other investments, in the hope that competitors will exit the market?
A) Consolidation
B) Exiting
C) Harvesting
D) Maintaining

Question

Quizplus · Accepted Answer

Maintaining strategy involves continuing the current level of effort and support for a product in decline, with the hope that competitors will leave the market, allowing the product to sustain its position or even grow.

Which of the Following Decline Stage Strategies Refers to Keeping