BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit that has proven successful in their positioning strategy.

Name: BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit that has proven successful in their positioning strategy.
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Question

Quizplus · Accepted Answer

BMW's slogan "the ultimate driving machine" effectively communicates a benefit of superior performance and driving experience, which has been central to their brand positioning and marketing success.

BMW's Slogan "The Ultimate Driving Machine," Is an Example of an Attribute