Demographic segmentation is based on measurable characteristics of populations that includes all of the following examples except:
A)Southeast Asia's population numbers 600 million,70 percent of whom are younger than the age of 40.
B)India has the youngest demographic profile among the world's large nations,and two-thirds of its population is younger than age 35.
C)Disney hopes to capitalize on the huge number of young people and their incomes as a means to extend its brand.
D)the United States is home to 28.4 million foreign-born residents with combined income of $233 billion.
E)in the EU,the number of consumers aged 16 and younger is rapidly approaching the number of consumers aged 60 and older.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing a market into segments based on demographic factors such as age, income, family size, etc. Choice C, which discusses Disney's strategy to capitalize on the number of young people and their incomes, is more about a company's marketing strategy rather than a demographic characteristic of a population.

Demographic Segmentation Is Based on Measurable Characteristics of Populations That