Which of the following bases of product differentiation is usually costly to duplicate?
A) Product features
B) Links with other firms
C) Reputation
D) Product mix

Question

Quizplus · Accepted Answer

Reputation is usually costly to duplicate because it is built over time through consistent delivery of quality products and services, as well as effective marketing and brand recognition efforts. It is difficult for competitors to replicate the trust and loyalty that consumers have developed for a brand through reputation. Product features, links with other firms, and product mix can all be replicated more easily, making them less costly to duplicate.

Which of the Following Bases of Product Differentiation Is Usually