Through which bases of competitive advantage do firms attempt to alter the perceptions of current and potential customers,whether or not specific attributes of a firm's products or services are altered?
A) Reputation
B) Location
C) Product customization
D) Consumer marketing

Question

Quizplus · Accepted Answer

Consumer marketing is used to alter perceptions by promoting and advertising to influence how customers view a firm's products or services, regardless of any actual changes to the product or service itself.

Through Which Bases of Competitive Advantage Do Firms Attempt to Alter