When managers at Matsushita realized that cost advantages in TV production were often fleeting,they added quality and reliability advantages,thus establishing:
A)loose bricks.
B)a logo.
C)attribute diversity.
D)layers of advantage.
E)buyer power.

Question

Quizplus · Accepted Answer

Layers of advantage refer to the strategy of adding multiple competitive advantages (such as quality and reliability, in addition to cost) to create a stronger market position that is harder for competitors to overcome. Matsushita's approach of adding quality and reliability to their cost advantage in TV production exemplifies this strategy.

When Managers at Matsushita Realized That Cost Advantages in TV