Which of the following marketing tactics would most likely trigger an ethical dilemma?
A) Prospecting
B) Reciprocity
C) Cooperative acceptance
D) Seasonal discounts
E) Loyalty programs

Question

Quizplus · Accepted Answer

Reciprocity can lead to ethical dilemmas because it might manipulate customers into feeling obligated to make purchases or engage in behaviors they wouldn't otherwise choose, potentially exploiting psychological triggers in an unethical manner.

Which of the Following Marketing Tactics Would Most Likely Trigger