One of the disadvantages of the memorized sales presentation is the fact it:
A) does not allow the seller to control the conversation.
B) requires the seller's presentation to follow the AIDA approach.
C) requires even inexperienced sellers to adapt to the buyer's personality.
D) is inappropriate for transactional selling.
E) allows for limited prospect participation.

Question

Quizplus · Accepted Answer

The memorized sales presentation often follows a strict script, which can limit how much the prospect can participate in the conversation. This approach does not easily accommodate interruptions or questions from the prospect, as it requires the seller to stick closely to the pre-determined script.

One of the Disadvantages of the Memorized Sales Presentation Is