Gathering data through focus groups and surveys is an example of a(n) ________ data gathering.
A) active
B) open
C) rational
D) passive
E) closed
Correct Answer:
Verified
Q66: Gathering data through customer comment cards is
Q67: To segment markets means to distinguish customers
Q68: A(n) _ consists of a series of
Q69: What is gap analysis?
Q70: _ includes all supplier-initiated contact with customers.
A)
Q72: Explain the ten determinants of service quality
Q73: Phone contacts, focus groups, and survey results
Q74: The determinant of service quality pertaining to
Q75: What is the first step in performing
Q76: What does segmenting markets involve?
A) distinguishing expected
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