Ciara is an advertiser who is interested in labeling consumers in terms of their spending habits and shopping behavior to efficiently target groups of people for different products. What approach to personality should Ciara use in her assessment?
A) essential-trait
B) typological
C) many-trait
D) single-trait

Question

Quizplus · Accepted Answer

The typological approach to personality is best suited for Ciara's needs because it involves categorizing people into distinct types or groups based on specific characteristics, such as their spending habits and shopping behavior. This approach allows for efficient targeting of different groups with tailored marketing strategies.

Ciara Is an Advertiser Who Is Interested in Labeling Consumers