What is the best definition of affect heuristic?
A) The tendency to focus on avoiding short-term losses, even at the expense of long-term gains.
B) The tendency to avoid making a decision because you fear that the decision would have been less than optimal.
C) The tendency to consider something that you own to be worth more than it would be if you did not own it.
D) Confusion between real buying power and nominal buying power.
E) The reliance on instinct instead of analysis in making decisions.

Question

Quizplus · Accepted Answer

The affect heuristic is a mental shortcut that helps individuals make decisions based on their emotions and feelings rather than on detailed analysis. People rely on their general impressions and feelings towards an outcome or object, which can lead to quicker but not always accurate decisions.

What Is the Best Definition of Affect Heuristic