A major difficulty now facing marketers is ________.
A) that consumers now largely prefer online purchases
B) dealing with more empowered consumers, who are often irate
C) how define marketing in the face of integration efforts.
D) how to retain control over brand images in light of the social media

Question

Quizplus · Accepted Answer

Social media has given consumers a platform to voice their opinions and share their experiences with brands, making it more difficult for marketers to control their brand images.

A Major Difficulty Now Facing Marketers Is ________