________ is a cross-functional process for planning, executing, and monitoring brand communications designed to profitably acquire, retain, and grow customers.
A) Integrated marketing communication (IMC)
B) The hierarchy of effects
C) Brand advertising
D) Wireless advertising

Question

Quizplus · Accepted Answer

Integrated Marketing Communication (IMC) is the process that involves the planning, execution, and monitoring of brand communications to acquire, retain, and grow customers in a profitable manner. It is cross-functional, meaning it involves multiple departments and areas of expertise within a company to ensure a cohesive and unified messaging strategy.

________ Is a Cross-Functional Process for Planning, Executing, and Monitoring