The use of disguised communication to gather primary research data can
A) involve active deception.
B) help eliminate response bias.
C) hide the purpose or sponsor of the study.
D) create a more natural environment in which to collect data from individuals.
E) All of the above.

Question

Quizplus · Accepted Answer

Disguised communication can involve active deception (A), help eliminate response bias (B), hide the purpose or sponsor of the study (C), and create a more natural environment for data collection (D), making all options applicable.

The Use of Disguised Communication to Gather Primary Research Data