A split-ballot refers to
A) the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias.
B) the practice of splitting the questionnaire responses in half for more accurate analysis.
C) an administrative procedure in state elections.
D) averaging in scale construction.
E) None of the above.

Question

Quizplus · Accepted Answer

A split-ballot is a survey technique where different versions of a questionnaire are used to test for order effects or phrasing differences, helping to reduce bias in responses.

A Split-Ballot Refers to