Which of these sampling frames is most likely to produce the largest noncoverage bias problem?
A) Declared marketing majors in the College of Business
B) The metropolitan area telephone book
C) A department store's charge account customers
D) Heads of households in the graduate student apartment complex
E) Clients of an insurance office

Question

Quizplus · Accepted Answer

The metropolitan area telephone book is likely to produce the largest noncoverage bias because it excludes people without landlines, those who have unlisted numbers, and those who rely solely on mobile phones, leading to a significant portion of the population being left out.

Which of These Sampling Frames Is Most Likely to Produce