Which of the following is NOT a potential application for marketing research principles and techniques?
A) The marketing of political candidates.
B) Conducting public opinion polls.
C) The marketing of services for the United Way.
D) Determining the type of raw materials used.
E) The needs and wants of your business customers.

Question

Quizplus · Accepted Answer

Marketing research principles and techniques are typically used to understand consumer behavior, preferences, and market trends, not for determining the type of raw materials used, which is more related to production and supply chain management.

Which of the Following Is NOT a Potential Application for Marketing