The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the Marketing Research Process?
A) Data Collection
B) Research Configuration
C) Information Reporting
D) Problem Definition
E) Data Analysis

Question

Quizplus · Accepted Answer

Data Collection is the phase in the Marketing Research Process where researchers gather existing (secondary) data or collect new (primary) data.

The Use of Existing (Secondary) Data or the Gathering of New