With any form of exploratory research, the usefulness of a technique for generating insights depends on the _____________ of the analysis.
A) depth and breadth
B) subjectivity and maturity
C) quality and objectivity
D) cost and duration
E) cause and effect

Question

Quizplus · Accepted Answer

The quality and objectivity of the analysis are the most important factors in determining the usefulness of a technique for generating insights in exploratory research.

With Any Form of Exploratory Research, the Usefulness of a Technique